Privacy Notice

Last Updated: May 7, 2026

1. Scope

This Privacy Notice describes how Appriss Retail Holdings, Inc. (“Appriss Retail”) and its family of companies, including The Retail Equation, Inc. (collectively, “we,” “us,” or “our”) collect, use, disclose and otherwise process information that identifies you (“Personal Information”) in its capacity as a business or “controller”.

This Privacy Notice applies to Personal Information processed by us, both online and offline, including through our website www.theretailequation.com and other websites and digital properties that link to this Privacy Notice (any linked, online property, a “Site” and collectively, the “Services”).

This website does not use cookies or tracking technologies. For information about how your return transaction data is handled, please contact the Retailer where your transaction occurred.

2. The Retail Equation As A Service Provider

This Privacy Notice does not apply to Personal Information we process on behalf of our customers. We refer to our customers as “Retailers” for the purpose of this Privacy Notice. Retailers may license our products and services on behalf of themselves, or the other store brands affiliated with the Retailer. When processing information on behalf of a Retailer, The Retail Equation, Inc. is acting as a “Service Provider” (sometimes referred to as a “Processor”). Personal Information we process on behalf of our Retailers is subject to the terms of separate written contracts we enter to provide services to those Retailers.

If you are an individual who wants to exercise your privacy rights with respect to Personal Information we process on behalf of a Retailer, please contact the Retailer directly.

3. Information We Collect as a Controller

The Retail Equation acts as a Controller of data only in the business-to-business context or with respect to our own employees.

The categories of Personal Information we collect depend on how you interact with us and our Services:

• Identifiers, such as name, email address, physical address, phone number, social media profile information, usernames, online identifiers (e.g., marketing ID or cookie identifier), or other similar identifiers.
• Professional Information, such as your employer, job title, business contact information, areas of expertise, or other information about your affiliated organization.
• Preferences, such as your stated interests, newsletter frequency preferences, or other communication preferences.
• Inferences drawn from other information we collect to create a profile reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, or aptitudes.

We do not intentionally collect Sensitive Personal Information (as defined under applicable law, including, but not limited to, precise geolocation, racial or ethnic origin, biometric data, health data, or financial account information) through our Site in our capacity as a Controller. If such data is inadvertently submitted, please Contact Us.

4. How We Collect Information as a Controller

• Directly from you,when you Contact Us.
• From other sources, such as third-party business partners and publicly available sources.

5. How We Use Information as a Controller

• To provide our Services: To fulfill contracts, operate, and improve our products and services.
• To communicate with you: Regarding products and services your organization uses or has expressed interest in.
• For administrative purposes: To respond to inquiries, send technical notices, and manage our business.
• For legal, fraud prevention, and safety purposes: To protect against harm, comply with legal obligations, and respond to legal process.
• To create de-identified or aggregated data: We may de-identify Personal Information for business analytics and improvement purposes. We do not attempt to re-identify de-identified data.
• We do not use Personal Information to train artificial intelligence or machine learning models.
• For other purposes with your consent or as permitted by law.

6. How We Disclose Information As A Controller 

We may disclose Personal Information to the following categories of recipients:

• Service Providers: Third-party companies that provide services on our behalf (e.g., hosting, customer support). These parties are authorized to use your Personal Information only as directed by us.
• Professional Advisors: Lawyers, auditors, and similar professionals providing services to us.
• Affiliates: Members of the Appriss Retail family of companies, including parents and subsidiaries, for administrative, IT, and service delivery purposes.
• In Business Transactions: If we are involved in a merger, acquisition, reorganization, bankruptcy, or asset transfer, your information may be transferred as permitted by law and contract.
• For Legal and Safety Purposes: To comply with legal obligations, respond to legal process, protect rights and property, or assist in investigations of suspected illegal activity.
• With Your Consent or at Your Instruction.
• The categories of Personal Information we disclose to each category of recipients are as follows: (i) Service Providers: all categories listed in Section 3; (ii) Professional Advisors: Identifiers and Professional Information only; and (iii) Affiliates: all categories as needed for the stated purpose.

7. Your Privacy Choices

The privacy choices you have about your Personal Information are determined by your specific circumstances, the context, and applicable law, and are described below.

• Email Communications: Use the unsubscribe link in any marketing email to opt out of future marketing communications. Transactional and administrative emails are not subject to opt-out.

8. Your Privacy Rights

We act as a Service Provider to our Retailer customers.  If you are an individual who wants to exercise your privacy rights with respect to Personal Information we process on behalf of a Retailer, please contact the Retailer directly.

In accordance with applicable law, you may have various privacy rights with respect to the Personal Information we collect as a Controller.  For example, California, Colorado, Connecticut, Delaware, Minnesota, New Jersey, Oregon, Texas, and other states have passed privacy laws. If you are a California resident, please see our Notice to California Residents.  For other state residents or residents of other countries, such rights may include:

• Access and Copy: Confirm whether we are processing your Personal Information; obtain a copy; or receive it in a portable, machine-readable format;
• Correction: Request that inaccurate or incomplete Personal Information be corrected.
• Deletion: Request Deletion of your Personal Information, subject to applicable exceptions.
• Restriction or Objection: Request restriction to or objection to processing, including direct marketing or profiling.
• Opt-Out of Profiling: Opt out of profiling in furtherance of solely automated decisions that produce legal or similarly significant effects.
• Right to Obtain List of Third Parties (Minnesota and Oregon residents): Obtain a list of specific third parties to which we have disclosed personal data.
• Right to Review Profiling Data (Minnesota residents): If you are a Minnesota resident and your Personal Information is profiled in furtherance of decisions that produce legal or similarly significant effects concerning you, you have the right to question the result of the profiling, to be informed of the reason that the profiling resulted in the decision, and if feasible, to be informed of what actions you might have taken to secure a different decision (and the actions that you might take to secure a different decision in the future). If applicable, you also have the right to review the Personal Information used. If that information is inaccurate, you may request correction and the profiling reevaluated based upon the corrected data.
• Withdraw Consent: Where processing is based on your consent withdraw that consent at any time (without affecting the lawfulness of prior processing).
• Right to Appeal: If we deny your privacy rights request in whole or in part, you may appeal our decision by submitting a written appeal to privacy@theretailequation.com.
• Submit a Complaint. While we are always willing and eager to listen and respond to your concerns about this Notice or our data practices, at any time you have the right to submit a complaint with the data protection authority or other regulatory body in charge of enforcing data protection laws in your jurisdiction.

9. Information Security

We take reasonable and appropriate technical and organizational measures to protect your Personal Information against unauthorized access, disclosure, alteration, or destruction. No system is completely secure, and we cannot guarantee the absolute security of your information. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized access, use, disclosure, or loss of Personal Information.

10. Third Party Links and Content

Our Services may contain links to other websites/applications not controlled by us. We are not responsible for the privacy practices or content of those third-party services. We encourage you to review the privacy policies of any website or application with which you interact.

11. International Data Transfers

Personal Information we collect may be transferred to, processed in, and stored in the United States or other countries, which may have data protection laws different from those in your country of residence. We take steps to ensure your Personal Information receives appropriate protections consistent with applicable law.

12. Information Retention

We retain Personal Information for the period necessary to fulfill the purposes described in this Notice, unless a longer retention period is required or permitted by applicable law. Criteria we use to determine retention periods include: (i) the duration of our business relationship with you or your organization; (ii) our legal or contractual obligations to retain information; (iii) applicable statutes of limitations; (iv) the purposes for which the information was collected; and (v) whether a longer period is necessary to resolve disputes or enforce our agreements.

13. Changes to This Privacy Notice

We may revise this Privacy Notice from time to time. If we make material changes, we will notify you via a prominent statement on our homepage and/or by email to the address on file, as required by applicable law, and will post an updated Notice on our Sites with a revised Last Updated date.

14. Supplemental Disclosures for Specific Jurisdictions

Europe and the United Kingdom Legal Bases for Processing

If you are located in the EU, EEA, or United Kingdom, the following table identifies the primary legal bases on which we rely when processing your Personal Information:

15. Contact Us

To exercise a privacy right related to data we hold as a Controller, please submit the request to our portal here: Submit a Request

To exercise a privacy right related to data we process on behalf of our Retailer customers, please contact the Retailer directly.

For general questions regarding this Privacy Notice or our privacy practices:

Email:  privacy@theretailequation.com

Mail: Appriss Retail, Attn: Privacy Department, 695 Town Center Drive, Suite 1100, Costa Mesa, CA 92626

Accessibility:  If you have a disability that prevents access to this Notice, please contact us at ada@apprissretail.com. We will provide this Notice in an alternative format upon request.