Skip to content

Privacy Policy

The Retail Equation On-Line Privacy Policy

Welcome to The Retail Equation’s Web Site. Please carefully read our privacy policy to understand how we will treat the information you provide while visiting this web site (“Web Site”). This policy may change from time to time. Please check the policy each time you use our Web Site for the most current information. This policy only applies to this The Retail Equation and not to any of its clients. Clients of The Retail Equation may maintain their own privacy policies, please refer to those web sites for further information.

How we collect and use personally identifiable information on our web site

We follow the following privacy principles when you visit this Web Site:

  • In general, you can visit this The Retail Equation Web Site without telling us who you are or revealing any information about yourself. Our Web servers automatically collect the domain names, for example, “” if you use a private Internet access account, or “” if you connect from a university’s domain. We also capture the IP address from which you accessed our website. An IP address is a number that is automatically assigned to your computer whenever you are browsing pages on the web. We also capture the type of browser and operating system you used to access our site; the date and time of your visit; the pages you viewed during your visit; the search engine and keywords, if any, that you used to find our site. For visits that you initiated by clicking on a link on another site, we capture the address of that site.
  • We use this information to learn about the number of visitors to our site, where they visited from, and the technology they used. We do not track or record information about individuals and their visits. None of this information is personally identifiable and we do not collect your e-mail address.
  • The information we capture is used to measure the number of visits, average time spent on the site, pages viewed and similar information. We are interested in the information in order to measure the use of our Web Site and to develop ideas to improve the content of our Web Site.
  • This Web Site is not intended for children, and we do not knowingly collect any information about children.

Changes to this policy

We may change this privacy policy in the future, but will not change our practices until they have been posted at this Web Site. If changes occur, we will also show the new policy and the date of the revision on this Web Site.

Point of contact

If you have any questions about this policy, please contact: