Reenergize a Corporate Giving Program
Change for Charity is an unobtrusive electronic means for a shopper to quickly donate the spare change from her cash-based return, sale, or exchange transaction. As the collector and aggregator of the change, the retailer can efficiently distribute the funds to selected charities, while giving credit to the contributing shopper. A simple, spare change-based service at point-of-sale can impact the lives of so many individuals in need, put retailers at the forefront of community activism, and enable individual shoppers to be part of "the power of many", where their small donations add up to help make a big change.
How It Works
The Retail Equation's Change for Charity is an intelligent system that operates at the conclusion of a return, sale, or exchange transaction. While the paper currency change is handed out, the shopper is asked if she would like to donate her spare coin change from the transaction to one of a list of charities chosen by the retailer. If opting to do so, the consumer receives a receipt indicating her tax-deductible gift, the retailer retains and consolidates the change for a future distribution, and the charity obtains a new source of income.
The objective is to tap into the $30 billion pool of spare change to create a new, consumer-based revenue stream, in addition to the funds already being contributed directly by retail organizations to of their selected charitable groups.
- If even one quarter of the retailer’s customers were impassioned enough to give their spare change, that can generate hundreds of thousands or millions of dollars of incremental donations.
- Plus, with the support of retail chains, charities have the ability to gain access to a much larger market from each retailer’s customer base.
Ask your favorite retailer if they are supporting charitable giving at their return counter.