Not the Same Old Bounceback Coupon
Customers are even more price sensitive than ever before. Sure, they are more sophisticated, they can search many competing retail segments and channels to determine if they are getting the right price from you, but today’s economy is also ratcheting up their expectations. What if there was a way to intelligently reward your best customers, the ones who are already shopping in your store, with incentives to drive them back for additional, incremental sales?
Purchase Rewards allows you to identify the best incentive for each customer at that precise moment, and rewards them for their shopping loyalty – turning a routine shopping experience into a recurring revenue opportunity and contributing to your immediate sales objectives. As every marketer knows, such loyalty creates profitable revenue streams that persist long after the customers redeem their rewards.
How It Works
The concept of bounceback coupons delivered at the register is not new, but the execution delivered by The Retail Equation is. Purchase Rewards are intelligent, customized incentives, delivered in real-time at the end of a point-of-sale transaction, that are optimized to influence shopper behavior in accordance with your specific, time-definite objectives. They are built off the same platform that already delivers Return Rewards incentives to shoppers making returns, focused on converting that return to a new sale.
Business Benefits and Guaranteed ROI
Coupon redemption rates are at all time lows. But a customized incentive, delivered at the point of purchase, can bring that shopper back to the store and reward their loyalty with a discount. That’s the beauty of a bounceback. You are rewarding your present shoppers, although typically in a static fashion.
The value of Purchase Rewards is that you are using additional information on the sale, the customer, and the products, to generate an incentive designed to illicit a specific, predictable reaction. The results are significant. Imagine a 1-2% redemption rate driving a 1-2% revenue lift.
