Returns are an opportunity for new incremental sales
Research shows that about 54% of customers fail to make a new purchase within 18 months after returning merchandise. Often this can be improved upon by a better return experience. This is an opportunity to win customer confidence and earn their loyalty at a critical time. You can turn this scenario into a new opportunity for sales with Return Rewards®. Return Rewards® uses a customer’s return information to instantly customize a coupon for that particular person, providing an immediate incentive for the customer to continue shopping at the store right then. Return Rewards® is a way for the retailer to show appreciation, foster customer loyalty and create incremental sales; delivering a large and measurable return on investment. With 70% of customer’s final purchase decisions being made in the store, delivering coupons during the return process creates an urgency to buy right then.
An intelligent way to increase customer loyalty
Using Return Rewards® allows you to identify your best customers who are making returns and reward them for their loyalty in shopping at your store. By offering them discounts tailored to their spending habits, while understanding their return history, your store gets a second chance to make a good impression—while contributing to your store’s sales objectives.
Simple implementation, No Financial Risk, Guaranteed ROI
Return Rewards® is a simple software interface that can be used as a stand-alone terminal provided by The Retail Equation, or installed within your existing POS system. Implementation of Return Rewards® can be accomplished within weeks as a stand-alone solution, and we can integrate with all major POS systems on the market today. There's no financial risk, you pay only for performance.
Customized rewards for your business and your customers
With Return Rewards®, you determine the aspects of the rewards program based on your business objectives—the merchandise, discounts, eligibility periods, and more. Return Rewards® enables you to target items with high margins, discount overstock, and target coupons to individual customers. In turn, your customers receive valuable incentives to purchase items befitting their buying behavior. Think about it. A good customer at the back of your store having just made a return who now has money in one hand and an incentive coupon in the other…How much money does it take to get your customer to that position? Return Rewards® takes advantage of a customer’s presence in the store, provides an instant incentive to keep shopping, tailors coupon terms to be meaningful to the customer and delivers only to the customers who are most likely to use them. There is no better way to align your sales objectives and your customers’ purchasing habits at the return counter.
Return Rewards® is one innovative part of a complete returns management solution.
Return Rewards® is one of the most unique CRM resources available. Yet it becomes an even greater resource when used in conjunction with The Retail Equation’s Receipt VerificationSM and Verify-2 solutions as a suite. These three innovative products integrate and complement each other seamlessly to form the most advanced and complete returns management solution in the industry.